Reston has a unique opportunity to position itself as the heart of a vibrant Northern Virginia region and become the number one destination for visitors outside our region. However, the work required to make that happen has to occur now. . .
Cultural tourism will be the cornerstone of any destination marketing effort. The Northern Virginia Fine Arts Festival is one of the top-rated events of its kind in the country and has the potential to continue to grow in prominence. Our Oktoberfest Reston and Taste of Reston, produced by the Greater Reston Chamber of Commerce, and the Multicultural Festival, produced by the Reston Community Center, draw tens of thousands of people into our community.
We are surrounded by a wealth of public art in our backyard thanks in part to the vision of our founder, Robert E. Simon Jr. and the efforts of our Initiative for Public Art — Reston. We have a budding regional event in the Washington West Film Festival, performances at CenterStage that rival those at Washington D.C.’s largest institutions, galleries showing some of the region’s best art and a multitude of other cultural assets that people outside our community need to see.
Reston has the opportunity to market these assets to the region and beyond and capitalize on the opportunity Metro’s Silver Line will bring. . . .The author of this letter is the executive director for the Greater Reston Arts Center located in Reston. Click here to read the rest of Mr. Sinclair's letter.