Reston has a unique opportunity to position itself as the heart of a
vibrant Northern Virginia region and become the number one destination
for visitors outside our region. However, the work required to make that
happen has to occur now. . .
Cultural tourism will be the cornerstone of any destination marketing
effort. The Northern Virginia Fine Arts Festival is one of the
top-rated events of its kind in the country and has the potential to
continue to grow in prominence. Our Oktoberfest Reston and Taste of
Reston, produced by the Greater Reston Chamber of Commerce, and the
Multicultural Festival, produced by the Reston Community Center, draw
tens of thousands of people into our community.
We are surrounded
by a wealth of public art in our backyard thanks in part to the vision
of our founder, Robert E. Simon Jr. and the efforts of our Initiative
for Public Art — Reston. We have a budding regional event in the
Washington West Film Festival, performances at CenterStage that rival
those at Washington D.C.’s largest institutions, galleries showing some
of the region’s best art and a multitude of other cultural assets that
people outside our community need to see.
Reston has the
opportunity to market these assets to the region and beyond and
capitalize on the opportunity Metro’s Silver Line will bring. . . .
The author of this letter is the executive director for the Greater Reston Arts Center located in Reston.
Click here to read the rest of Mr. Sinclair's letter.
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